An international women’s fashion brand
1st store opened in 1985.
457 stores in France
and 1016 internationally *
The group’s original brand
Mission: Listen to, understand, advise and unveil all young women by offering them dazzling and trendy collections at a low price.
Target: All young women for whom living goes with trying, changing, experimenting…
Values: Pleasure, modernity, seduction.
To end April 2017