French leader in accessible fashion, Groupe Beaumanoir confirms the acquisition of the activities of the Boardriders Group and the exploitation of its iconic brands Quiksilver, Roxy, Billabong, DC Shoes, Element, RVCA and VonZipper in the territory of Western Europe.
This acquisition will diversify the Group’s portfolio in the distribution of lifestyle brands and the outdoor world, and will also help to develop wholesaling activity, a real strategic axis for the Boardriders Group.
With its know-how, Groupe Beaumanoir has been able to pull its pin from the game in a context of a turbulent textile market. Owner of 6 fashion brands (Cache Cache, Bonobo, Bréal, Morgan, Caroll, La Halle), 1 marketplace lifestyle (Sarenza.com) and its own logistics subsidiary (C-Log), the Group is taking a new step in its development.
By taking over the activities of the Boardriders Group and the exploitation of its brands, Groupe Beaumanoir not only strengthens its diversification strategy, but also enriches its portfolio with the integration of 7 recognized brands in the outdoor sector. This expansion allows the company to increase its presence both in France and at European level.
The Boardriders Group will benefit from all the skills of the Groupe Beaumanoir base, ranging from retail to sourcing and supply chain.
