This strategic operation marks a new stage in the Group’s development, which continues its mission: to offer a complete and tailored mode to the needs and expectations of consumers.
Jennyfer, emblematic and heritage brand, enjoying a high reputation, thus joins a portfolio of already rich brands: Cache Cache, Bréal, Bonobo, Morgan, Caroll, La Halle, Sarenza.com, Quiksilver, Roxy, Element, Billabong…
This acquisition is thus part of a dynamic of continuous growth, and a logic of complementarity, driven by innovation, customer proximity and human commitment.