1981
Creation of Vétimod
The Beaumanoir Group's history began with the opening of its first multi-brand store, Vétimod, which was founded by Roland and
Jocelyne Beaumanoir.
Jocelyne Beaumanoir.
1985
Opening of the 1st Cache Cache store
Driven by an entrepreneurial spirit, the Group Direction decided to open their first Cache Cache store. Three years later, they went on to develop a franchise network.
2002
Creation of C-LOG
Beaumanoir Group centralised its logistics operations by creating its subsidiary, C-LOG, and commissioning a new 10,000 m² logistics site in Pleudihen-sur-Rance. This was done to support the Group’s brands in their period of strong growth and to develop an external logistics service offering.
2003
Acquisition of
Patrice Bréal
Patrice Bréal
Beaumanoir Group acquired Bréal, which was formerly known as Patrice Bréal. Since joining the Group, Bréal has reinvented itself while staying true to its identity, offering clothing that combines comfort and elegance.
2007
Creation of Bonobo
Bonobo was born out of a desire to create a brand that is committed to sustainable and responsible fashion. Since its early days, it has won over a young, dynamic customer base with its fashion-forward yet affordable collections.
2009
Acquisition of Morgan
Launch of Morgan and Bonobo e-commerce platforms
Launch of Morgan and Bonobo e-commerce platforms
The acquisition of the iconic Morgan brand was a decisive turning point for the Group. That same year, the Group launched the Morgan and Bonobo e-commerce websites, creating new opportunities for growth and improving accessibility for customers. These initiatives demonstrate the Group’s commitment to adapting to market trends and meeting the expectations of a digitally savvy customer base.
2010
Opening of Beaumanoir Group's 2,000th store
2010 was a significant year for the
Beaumanoir Group as it celebrated its 25th anniversary. To mark the occasion, the Group opened its 2,000th store, showcasing its growth and ongoing success in the ready-to-wear sector.
Beaumanoir Group as it celebrated its 25th anniversary. To mark the occasion, the Group opened its 2,000th store, showcasing its growth and ongoing success in the ready-to-wear sector.
2020
Acquisition of
La Halle by the Beaumanoir family
La Halle by the Beaumanoir family
In 2020, the Group's ambition was to expand its brand portfolio. To support this ambition, the Beaumanoir family acquired La Halle in July of that year, enabling the Group to enter the affordable family fashion market. This acquisition helped to preserve an iconic French brand and numerous jobs, while also increasing the Group’s nationwide presence.
2022
Acquisition of Sarenza.com
Beaumanoir Group reached a new strategic milestone by acquiring Sarenza.com, thereby strengthening its position in the e-commerce market. Sarenza.com is renowned for its wide range of shoes, clothing and accessories.
This acquisition enables the Group to establish itself as France’s leading lifestyle marketplace.
This acquisition enables the Group to establish itself as France’s leading lifestyle marketplace.
2024
Integration of
La Halle & acquisition of Boardriders’ European operations
La Halle & acquisition of Boardriders’ European operations
In 2024, La Halle returned to a growth path, repositioning itself in its traditional market and officially joining the direct operations of Beaumanoir Group.
Then, in June 2024, the Beaumanoir Group acquired the Boardriders Group's operations, including its iconic brands Quiksilver, Roxy, Billabong, DC Shoes, Element, and RVCA, in Western Europe. This acquisition diversify Beaumanoir Group’s portfolio in lifestyle and outdoor brand distribution, as well as helping to develop the wholesale business, which is a key strategic focus for Boardriders.
Then, in June 2024, the Beaumanoir Group acquired the Boardriders Group's operations, including its iconic brands Quiksilver, Roxy, Billabong, DC Shoes, Element, and RVCA, in Western Europe. This acquisition diversify Beaumanoir Group’s portfolio in lifestyle and outdoor brand distribution, as well as helping to develop the wholesale business, which is a key strategic focus for Boardriders.
2025
Takeover of the Jennyfer and Naf Naf brands
In 2025, Beaumanoir Group expanded its portfolio by acquiring the Jennyfer and Naf Naf brands. This move forms part of a growth strategy aimed at offering an increasingly range of fashion products through brands with complementary identities. Within this framework, the Group unveiled its new strategic positioning: Jennyfer joined the VIBS division alongside Cache Cache, Bréal and Bonobo, while Naf Naf became part of La Halle's universe.
