Group Beaumanoir announces the acquisition of the iconic brand Naf Naf and 12 stores in France.
This operation marks a new step in the Group’s development strategy, aiming to offer a comprehensive and diversified fashion offering through a portfolio of complementary brands.
Naf Naf, a bold and resolutely feminine brand, has become an icon of the 1990s thanks to its cult slogans and colorful pop style. Today it remains deeply rooted in the hearts of the French, embodying an accessible, joyful and characterful fashion.
By integrating Naf Naf into its ecosystem, Groupe Beaumanoir strengthens its ability to reach a wider customer base, relying on strong and distinct brands.
This acquisition is thus part of a long-term vision brought about by the commitment of the Group’s teams, determined to give Naf Naf a new impetus.
With this recovery, Group Beaumanoir confirms its ambition to consolidate its position in the fashion market in France.
