The Beaumanoir group finalized on November 2 the acquisition of the leading French shoe and clothing retailer : Sarenza.com. This merger is part of the Beaumanoir Group’s strategy to develop its e-commerce offering and become the leading French lifestyle marketplace.
Sarenza.com allows the Beaumanoir Group to be positioned in 4 segments: low-price fashion for the whole family with La Halle; accessible fashion with Cache Cache, Bonobo and Bréal; accessible, very feminine and more urban premium fashion with Morgan and Caroll; and finally, online footwear and clothing with Sarenza.com.
With this new investment, the Beamanoir Group is positioning itself as a major player in e-commerce.