Let's walk to Optimism

Bonobo

Since 2007, Bonobo designs relaxed, accessible fashion with a mixed style, centred around an iconic piece: jeans. Designed for an optimistic and committed generation, the brand caters for those who want to express their style without compromising on appearance or conviction.

Founded in

2007

Point of sale

+400

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Respect Optimism Freedom Commitment

Creative Word

“At Bonobo, our conviction that fashion can and must do better guides every creation. This means being better for the environment by reducing the impact of each piece, especially thanks to our Instinct* range. It must be better for our customers, too, by offering them clothing that is both aesthetically pleasing and comfortable, as well as being accessible. Each collection embodies responsible, innovative and committed fashion.”

* Instinct range: At least 25% of the fibres in Instinct clothing are recycled, and at least 50% are organic, natural or alternative.

Philosophy

Since its creation, Bonobo promotes a positive and committed vision: fashion that follows trends while being sustainable and accessible to all. This commitment is evident in the everyday choices Bonobo makes, such as the materials used and the steps taken to minimise their environmental impact. Bonobo cultivates a philosophy of life: that of an open, kind and forward-looking community.