Bonobo, the band’s flagship brand, associated with the artist Dimitri Rataud, creator of Haiku Marinière, for a capsule collection which combines fashion and poetry.
Inspired by the Breton roots of the Sailor Shirt and Japanese poetry Haikus, this exclusive collection offers 12 pieces — socks, scarf, hat, sweatshirt, sweater, polo and sweater — where graphic design mixes with words.
A beautiful opportunity to embody a fashion combining creativity, proximity and emotion, on the occasion of Valentine’s Day.
This collaboration also reflects the values Group Beaumanoir: passion, proximity and respect. Highlighting History and emotions of its customers through the lens, Bonobo reaffirms its position as a brand that built its collections with and for its consumers.
Dimitri Rataud created the “Haiku Marinière”, which consists of writing haikus as well as short poems on pages of books. Using a felt, artist trace parallel lines on printed text by letting appear only a few words, thus revealing a poetry hidden in pages originally ordinary.
His approach, born of a gesture of personal love, find here a particular resonance. Dimitri explains that his art involves : “Embracing chance and listening to what words secretly reveal to each other“
