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  • Bonobo

    The jeans spirit

    Brand created in December 2006

    With a sustained pace of openings

    Bonobo is positioning itself as the committed and accessible jean maker.

    364 stores in France and 42 internationally *

    Mission: Offer authentic jeans at an accessible price for an optimistic and committed generation. Bonobo is developing a “new jeans spirit” linked to values of respect and harmony between men, women and their environment.

    Target: Young urban professionals, open to the world, optimistic and committed.

    Values: Progress, Sharing, Pleasure, Respect.