Patrice Bréal
Stylish, accessible and extremely feminine; for women with character who want clothes that highlight their personality
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A winning brand
- Our customers: "adult" women, who care about their style and personality.
- Positioning: middle of the range
- 346 stores in France* and 7 in Italy, 2 in Belgium, 1 in Luxembourg, 2 in Spain and 1 in Georgia*
- 2009: the brand is developing internationally
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Patrice Bréal, inciting audacity...
Location criteria
- Catchment area of over 35,000 habitants
- Centre ville ou centre commercial
- City centre or shopping mall
- Sales surface area over 130m²
Affiliation conditions
- Contract duration: 5 years
- Entry fee: 6,500€
- Security deposit: 15,000€
- Computer equipment: 150€ / month
- POP fee: 200€ / month
- Sign rental: 100€ / month
- Customer traffic tracking tool: 50€ / month
- Commission rate: 40% of turnover excl. VAT
*as at 1 March 2012
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