Down-to-earth and genuine; a range of trendy jeans for young professional men and women who have ambitions in the world.
Bonobo, dress jeans
Our customers: all men and women with a 25 year old mindset, settling into their romantic and professional life
Positioning: mid-range sportswear
295 stores in France and 9 in Italy, 3 in Benelux, 1 in Spain and 1 in Georgia*
2009, development of the brand internationally
September 2009: opening of the first store in Italy
Bonobo, the "new Jeans spirit"
Location criteria
Catchment area of over 35,000 inhabitants
City centre or shopping mall or suburb
N°1 location
Sales surface area over 150m² Zone de chalandise supérieure à 35,000 habitants
Affiliation conditions
Contract duration: 5 years
Entry fee: 6,500€
Security deposit: 25,000€
Computer equipment: 150€ / month
Intranet: 65€ / month
POP fee: 200€ / month
Sign rental: 100€ / month
Customer traffic tracking tool: 50€ / month
Commission rate:
40% of turnover excl. VAT if turnover < 600,000€
37% of turnover excl. VAT if turnover between 600,000 and 900,000€
35% of turnover if turnover > 900,000 €
